Changing Supermarkets

I have complained about the supermarkets long and hard here, to many people, both by email, blog, and in person. But we had a supermarket that usually had everything we needed, and wasn't too bad, and we got fuel discounts from the loyalty scheme...
Then they announced that the fuel discounts partnership was ending, and I guess, we had one too many weeks where you could smell the fresh fruit section rotting (and the latest blueberries were inedible - I mean, they're in season, its ridiculous that they were so awful).
Finally, this Saturday, because the shopping didn't get done on Thursday night as usual, we looked at each other and decided to try a different supermarket - Trader Joe's, to be precise. Which on previous visits was always too crowded, too overwhelming, seemed pricey, and I just didn't remember them having fresh produce.
But when it really came down to it (ie, now, after they've expanded in size, and we got there early to beat the 10am rush), we realised that we buy more premium priced stuff at the supermarket anyway (ie, cage free eggs, whole wheat bread, natural no added sugar peanut butter, tinned beans without stock, etc), and the prices seemed about the same. Plus, we were already going there for the icecream.
So... we may be changing supermarkets...I'm feeling a touch nervous about the change, but looking forward to not having to trawl through 50 different varieties of frozen peas and corns, because there is just one Trader Joe's brand variety.
Photo - is from current Trader Joe's Flyer - you really have to see the pictures they use to understand.